Following on from my blog post about why your store shouldn’t be like Amazon it seems like Seth Godin has the very same message. After going into Walmarts’ headquarters 10 years there was a banner on the wall
“YOU CAN’T OUT AMAZON, AMAZON”
And it all comes down to this:
“If Walmart has said we will not be able to win the race, for selection, shipping and price then why do you think you’ll be able to.”
Checkout what other tips Seth has to say about setting up and marketing your online store because it’s well worth 8 minutes of your time. And well done to Shopify for putting together this video.
